Sponsorship & Consultancy

For over twelve years we have supported brands and individuals working within sport; from how to maximise sponsorship activities, drawing up and negotiating contracts, through to finding sponsorship.

We know our sports marketing and sponsorship campaigns work. They regularly amaze our clients by delivering more impact than traditional advertising or brand marketing activity. 

The marketing spend within the sponsorship arena is seeing a continued growth, with more brands understanding the value, but this isn't all within mainstream sport; many brands are finding another approach is more cost-effective and provides greater returns. In today's fast pace world, brands need to be constantly providing interesting and engaging content, and sport sponsorship allows an opportunity to take your brand to another level of engagement, converting fans of a sport or athlete into fans of your brand. With the end result and increase in leads, you can sell more products or services and raise the profile of your brand. We can do all of this without it costing the earth.

Our projects have won three Hollis / UK Sponsorship Awards for the Best Use of Sponsorship / PR. Our areas of expertise include:

Client Strategy and Design

Sport Sponsorship Reviews

Contract Negotiation and Agreements

Sport Sponsorship Activation

If you are considering sport sponsorship as part of your marketing planning and want to learn more about how it can work with your objectives, call us to chat this through.


Olympic Homecoming - British Sailing Team at Dartmouth Regatta - 2016

Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.

Silverstone Time Trial Challenge - 2016

Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.

Volvo Round the Island Kitesurf - Bridge Family World Record Attempt - 2016

Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!

J.P. Morgan Asset Management Round the Island Race

The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.

The Louis Vuitton America’s Cup World Series – Portsmouth – 2015

Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.

Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.

Volvo Car UK Pride Day

As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.

UK Optimist Class Association

The Optimist is one of the most popular starter boats and provides young sailors with the opportunity to learn and develop their sailing skills, helping them on their sporting journey.

Volvo Cars Sailing App

In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.

Volvo Ocean Race Media Day

Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.

Volvo Sailing Round the Island Race Activation

Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.

Volvo Sailing Academy

Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.

Oman Sail - Cowes Week Activation

Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.

Volvo Cars Sailing - Optimist End of Seasons

Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.

Fundraising Video - Daisy’s Story

Into the Blue was tasked with refreshing longstanding client, The Ellen MacArthur Cancer Trust’s fundraising video.

Volvo Eco Challenge

Volvo Eco Challenge was originally set up to help sailing clubs become more environmentally friendly and to help them meet required legislation.