Communications & PR

We work to promote our clients' sporting properties, events and personalities through all forms of written, broadcast and online media.

We have a unique understanding of the world of editorials and a proven record for achieving consistent high-profile coverage for our clients in both national and international press. We pride ourselves on the excellent relationships we have with built with influential media across a number of sporting sectors.

We are able to deliver placements for our clients because of our fantastic contacts with sport, national, broadcast and regional journalists.  

Media know and trust us, and will come to us for stories, which is how we deliver such good placements.  

Our experienced team of communication experts, including copy writers, ensure we represent each client in the best possible way.


Pro-Active PR - Selling-In Stories

Media Relations

Press Releases

Media Hosting


Agency Management

“Into the Blue know their sport inside out and also really understand what works on TV and what elements are needed to make a sports feature. I have been able to do many features on Breakfast over the last ten years, because of their meticulous planning and amazing contacts within the sporting world. Plus they are really great fun and brilliant to work with when it comes to filming.”  Mike Bushell, BBC Breakfast presenter


Ellen MacArthur Cancer Trust - Round Britain 2017

Into the Blue are supporting the Ellen MacArthur Cancer Trust by running the communications and PR for the project over a national scale from the initial public launch, which included a social media teaser campaign and strong regional and national coverage, through to the finish back in Largs at the end of September.

Olympic Homecoming - British Sailing Team at Dartmouth Regatta - 2016

Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.

Silverstone Time Trial Challenge - 2016

Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.

Ellen MacArthur Cancer Trust - New Boat Launch - 2016

Into the Blue managed the PR in the lead-up, during and subsequent to the event in which the Ellen MacArthur Cancer Trust received the keys to their new, specially adapted yacht. We also managed the media attending the event.

HRH Prince Philip Visits Spinlock - 2016

Into the Blue managed the press in the lead up to and on the day of HRH Prince Philip's Visit to Spinlock.

Dee Caffari Launches the UKSA Careers Initiative 'Women into Sailing'

Into the Blue managed the communications for UKSA in the launch of their new careers initiative 'Women into Sailing'.

Louis Vuitton America’s Cup World Series Portsmouth - 2016

Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.

Volvo Round the Island Kitesurf - Bridge Family World Record Attempt - 2016

Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!

Virgin Kitesurf Armada - 2016

Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.

ISAF Sailing World Cup Weymouth and Portland - 2016

Into the Blue were contracted to coordinate ticket sales, run the social media and manage communications for the Weymouth and Portland stage of the ISAF Sailing World Cup in 2016.

J.P. Morgan Asset Management Round the Island Race

The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.

Round the Island Race 80th Anniversary

The Round the Island in 80 years was a project activated for J.P. Morgan Asset Management in relation to their sponsorship of the Round the Island Race. The activation centred on celebrating the 80th anniversary year of the Race. Into the Blue were tasked with creating a project which celebrated this milestone, created additional media coverage, involved the Race public and had a charitable angle.

Volvo Car UK Pride Day

As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.


The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.

BAR - Team Launch

Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.

SOS UK Launch

Into the Blue were contracted by SOS to activate PR around their UK launch in 2014. This included proactive sell in to a targeted list of media utilising our extensive media contacts.

Volvo Ocean Race Media Day

Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.

Ellen MacArthur Cancer Trust BT Tower

Into the Blue hosted a press lunch with Dame Ellen MacArthur at the Trust’s annual BT Tower fundraising day.

BAR 35th America’s Cup Launch

Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.

Volvo Sailing Round the Island Race Activation

Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.

UKSA - Cowes Week Activation

Into the Blue supported UKSA with their PR and Social Media during Cowes Week 2014 in their first year as Official Cowes Week Charity.

Volvo Car UK - Cowes Week Hospitality

Into the blue hosted a day of Corporate Hospitality for Volvo Car UK during Cowes Week, to which they are the Official Car Supplier.

Oman Sail - Cowes Week Activation

Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.

J.P. Morgan Hospitality - Extreme Sailing Series 2014

Following many successful hospitality programmes for J.P. Morgan including the 34th America’s Cup World Series, Into the Blue activated J.P. Morgan’s title sponsorship of BAR’s 2014 Extreme Sailing Series campaign.

UKSA -Year 6 Sailing Day

Into the Blue supported UKSA with their PR and social media for the launch of their Year 6 sailing initiative.

Volvo Cars Sailing - RS End of Season Championships

Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.

America’s Cup World Series - Launch Event

The America’s Cup World Series, Portsmouth was launched at London’s OXO Tower in November 2014.

M32 Series Launch

Into the Blue created the launch of a brand new concept in sail racing – a collection of regional sailing series with a global footprint.

RC44 Championship Tour- 2015

Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.

Ellen MacArthur Cancer Trust – J.P. Morgan Round the Island Race 2015

The Ellen MacArthur Cancer Trust’s is the ‘Official Race Charity’ of the J.P. Morgan Asset Management Round the Island Race.

Travis Perkins plc – America’s Cup World Series Portsmouth Activation

Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.

Volvo Eco Challenge

Volvo Eco Challenge was originally set up to help sailing clubs become more environmentally friendly and to help them meet required legislation.